Search engine optimization is more commonly known as its acronym SEO. Optimization is the basis of all SEO practices. Once your brand’s presence (website, content and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs). Your online customers will find your business much quicker too.

There are subtle differences between the various search engines. However, you can usually focus on Google in your SEO strategy, since most of your target market will make use of this leading search engine. Also, the majority of organic traffic is from Google.

It’s advisable to employ an experienced SEO agency or expert and this cost should be included in your marketing budget. The amount you should expect to pay is aligned to the scope of work needed to ensure success. A digital agency or SEO expert will charge after considering the project scope and once you have presented your predetermined expectations. The average hourly rate of employing an agency or SEO expert is approximately $150 per hour.

SEO and pay-per-click or other paid media options work together to boost your website and position your brand as an authority in your industry or niche. SEO often gives you a far better return on your investment by comparison to paid media options. That’s not to say that SEO is cheap and easy; it takes a fair amount of time and resources to get it right but it’s long-term rewards are immense and sustainable. Most times, SEO and paid advertising will work together to provide the best results.

This is entirely dependent on your goals and the search campaign tactics you employ. Most SEO experts will estimate four to six months before you begin to see results. Bear in mind this is when you begin to see the results not when you achieve your identified goals.

SEO Services generally take care of 3 major elements. 1st element is Technical Issues: SEO & UI go hand in hand. Hence, it’s important that all technical limitations on the website should be taken care of & fixed before we expect our end audience to come & experience the website offerings. 2nd important element is On Page. These involve changes on the website like Meta tags, H1 Tags, Inter linking, Web Content Optimization, Anchor Tags etc. The 3rd important element is Off Page Optimization. This takes care of Promotional Content Writing, Content Syndication, Ethical Link Placements & Promotions etc.

Yes, all the work that is been done on the website does get shared with the clients in form of report towards the end of each month. This also involves ranking improvements, traffic improvements & goal conversions. These parameters truly help the client to measure the impact SEO are making on the website & how Google or any other search engine is recognizing it.

You can see our client testimonials and results we have achieved recently for our client. We have been providing SEO services for 9+ years and creates a good relationship with our clients. After 3 months of time, we evaluate our SEO work and see if it’s going in the right direction. A further change in strategies will be done to get your results. There is no refund policy.